What exactly is a “trend” and who sets them? They’ve become increasingly prevalent in magazine features and they’re driving me nuts. Possibly because I’m old, I’ve become increasingly wary of things I’ve been told should be popular lately. Really, though, I feel justified. Often the “trends” being touted by major publications are just recycled, rehashed junk from magazines desperate to provide “new” content in order to keep advertisers buying ads.

You'd better get that parka, or THIS is your fate.
And how do they keep their circulation numbers high enough to continue to entice advertisers? Why, by making readers feel that there is VITAL FASHION INFORMATION we are missing out on, and that we’re going to be tragically unhip and never ever manage to ensnare boyfriends (only boyfriends, lord forbid any of you are into the ladies) unless we know the TWENTY WINTER TRENDS YOU SHOULD BE TRYING RIGHT NOW OR YOU’LL SURELY DIE ALONE (CATS DON’T COUNT).
I hate it. Seriously, go to the front page of any magazine’s website and you’ll see it–for this experiment, I tried Glamour.com–and there will be some stupid trend piece. I found “20 Winter Trends That Look Good On Everyone” with minimal effort (and, for the record, it’s terrible. TERRIBLE. Puffy ski jackets are apparently everybody’s friend!). Even sites like Huffington Post and the New York Times (SERIOUSLY) feature this kind of lazy-ass trend reporting designed to pander to advertisers and score pageviews on their shitty, too-long slideshows.

I expect to see an unironic, multi-page story on this hot new trend in the NYT next week.
Do I sound bitter? Maybe I am. I’m just tired of this idea that we need to constantly be reinventing ourselves in order to be relevant. Like we don’t have enough to worry about without whether or not we’ll be trying this week’s BIG MAKEUP TREND or whether we’re inadvertently making FASHION MISTAKES TO AVOID LIKE THE PLAGUE. What exactly is wrong with wearing your hair and makeup and clothes the way that, you know, makes you happiest, arbitrary trends and rules be damned?
Well, clearly there’s nothing wrong with that. You know it and I know it. I just, you know, get a little down seeing all these trend pieces that are designed to make people feel like whatever they’re doing isn’t enough, not because it’s actually true, but because MAKING US FEEL BAD SELLS MAGAZINES (substitute “sells magazines” for “gets pageviews,” “entices advertisers,” and you have pretty much the full picture). And that makes me INCREDIBLY ANGRY.
So what is there to do? Well, I’ve stopped buying magazines and started looking for independent blogs that talk about the things I’m interested in. A quick search through Tumblr’s tags leaves me with tons of inspiration (recent crazypants searches: “Rose McGowan,” “cat eye,” “vintage booze”). Already Pretty, Agent Lover, Rookie (yeah, it’s for teenage girls, but it’s seriously amazing) and tons of others feature the kind of badass, “THE THINGS YOU LIKE ARE AWESOME” kind of message that is such a refreshing change from being told what I’m doing wrong all the time.
As far as what I’m actually doing wrong, well, I could probably write a book about THAT. I make fashion faux pas on the daily, from my “YEAH! LEGGINGS AS PANTS” stance (maybe I should devote a post to that in the future?), dedication to wearing cowboy boots to go to the grocery store, and my fundamental inability to leave the house without wearing a face full of perfect makeup (red lipstick is a must). And honestly, I am past the point of really caring what anybody thinks about that these days (see above: I AM OLD).
Surely I’m not the only one, here. What do you think about trends? Do you fly boldly in the face of convention by wearing something you’ve been told is out of style? Have you cowed to pressure (like my Great Cardigan Sweater debacle of 2011), or have you always been strong enough to do your own thang? This is something that’s really been on my mind lately, and I wanna know your thoughts, people!
PS: Semi-relatedly, I made my first YouTube video the other day on this completely ridiculous beauty trend piece I found in the New York Times. Read that article and you’ll have a really great grasp on why I am so full of HATEFUL LADY-RAGE today.




































Beverly Reynolds was on a solid track of academic achievement, culminating in her being accepted and attending the prestigious Johns Hopkins University for graduate school. She promptly dropped out and to become a full-time miscreant and part-time lady with a job. Beverly currently lives in Los Angeles with her dog and will almost certainly die alone, surrounded by the contents of Gloria Swanson's closet.
